How to Protect Your Digital Footprint
Have you ever received a call from an unknown number and wondered how they got your information? Or heard parents advising their children to be cautious of what they share online? It’s more relevant than ever that the information we share online is stored and tracked in numerous places. Every online purchase, browser search, and social media comment can be traced back to you, even years later. Your digital footprint is significant, and it continues to grow each day you use the internet. Now is the perfect time to start securing your digital information, whether through private social posts or stronger passwords.
October is National Cybersecurity Awareness Month, making it an excellent opportunity to take steps to protect your online presence. There are many ways to enhance your cybersecurity skills, and it’s easier than you might think. Some are as simple as tidying up your email inbox or keeping your software up to date.
What is a digital footprint?
A digital footprint is the trail of data you leave behind every time you use the internet. Sometimes called a “digital shadow,” it includes information from website visits, browser searches, and social media activity. There are two main types of digital footprints: one that collects information you deliberately share (like social media posts), and another that collects data without your input (like browser cookies).
Your digital footprint can reveal a lot about you, allowing your personal information to be tracked by various databases. While it would be nearly impossible to fully erase your digital footprint, there are a few practical things you can do to reduce its size and protect your information.
Use strong passwords
Create unique passwords for your accounts and email addresses. This might be hard to hear, but avoid using the same password for everything. If you have the same passwords for all of your important accounts, it’s more likely for your information to be stolen or leaked in a data breach. Consider using a password manager to keep track of your passwords or have a secure location in your home where you can store login information.
Enable multi-factor authentication
Multi-factor authentication, also referred to as two-step verification, is an extra layer of protection for your accounts. It is a secondary form of verification in addition to your username and password when logging into your account. This additional step can be the key to preventing hackers from getting your information. Multi-factor authentication often sends push notifications if a login attempt is made in one of your accounts, sometimes even providing the location of the attempt. Your smartphone can also be used to approve logins from a browser, ensuring that it’s not a scam. Additionally, having a recovery email, such as a spouse’s or parent’s, is smart in case you need access to your account or forget your password. Another form of multi-factor authentication is setting up security questions to verify your identity upon login.
Avoid giving extra information
Sometimes, sites will have pop-up surveys and questionnaires. If the questions are optional, it’s usually best to skip them, as it’s often just another way for sites to collect your information. If you complete healthcare or medical related paperwork online, make sure the site is secure before sharing any information. Be cautious when sharing sensitive details like your home address, financial information, or phone number. Seemingly harmless information like your pet’s name or your favorite color can be used to guess security questions. Regularly review your privacy settings to ensure they meet your standards and regain control over who sees your information.
Use secure browsers
Using in-private browsing, antivirus software, or Virtual Private Networks (VPN’s) can help protect your online activity from being tracked. Be cautious of browser extensions; only use extensions from trustworthy sources and pay attention to the permissions that are granted to the extension. Aside from browser security, another factor to be aware of is the Wi-Fi you’re connected to. When making online purchases, handling banking information, or typing out personal information on a public connection, it’s best to use a VPN. Both efforts can reduce the amount of data collected from you and reduces your digital footprint.
Disable location services
Many apps and websites request that you enable location services. While your location might be needed for navigation and location-sharing purposes, you can disable your location for sites where it’s not necessary. Apps often use your location to track your activity, which can expose your information. Sometimes, browsers and apps may automatically share your location, but you can usually adjust these preferences in your settings.
Be aware of scam activity
Be cautious of emails, phone calls, and social media requests from unknown users. Scammers can often impersonate organizations, so verify the sender’s identity before giving any information. Look out for communications that request immediate actions; red flags might include urgent requests for money, information, or offers that seem too good to be true. Avoid clicking on links or attachments sent to you from unrecognizable sources. As Artificial Intelligence technology advances, it has become easier to replicate the voices of loved ones or manipulate images to resemble a family member in distress. It might be wise to establish a code-word with your loved ones to verify their identity in these types of situations. As challenging and emotional as this may be, it’s crucial to confirm the situation before taking any action if you think someone genuinely needs your help.
Regularly check your accounts
Think back to all those times you’ve shared your email or phone number with retail stores for discounts or rewards programs. If you no longer shop at those stores, it may be a good idea to unsubscribe from their mailing list. Cleaning up your inbox can make it less likely for third parties to access your information. If you use online banking apps, regularly check your activity to make sure there are no unauthorized transactions. Deactivating social media accounts that are no longer in use can also reduce the risk of your data being compromised.
Taking steps to protect your digital footprint and online activity is essential in today’s data-driven world. Protecting your online presence is an ongoing process that requires consistency and commitment to staying informed about the latest privacy practices.
Alfa Insurance® cares about the integrity and security of your personal information. Numerous administrative and technical controls help keep your sensitive information protected. For more information on the Alfa® privacy policy, visit AlfaInsurance.com.